New Brunswick, located on Canada’s east coast, is an underrated gem waiting to be discovered. From its beautiful coastline, lush forests, and charming small towns, New Brunswick offers visitors a unique blend of natural beauty and rich cultural heritage. Whether you’re an adventure seeker, a foodie, a history buff, or just looking for a relaxing getaway, New Brunswick has something for everyone.
Despite its many attractions, New Brunswick is often overshadowed by its more popular neighboring provinces such as Nova Scotia and Quebec. However, this only makes it an even more special destination as it remains largely unspoiled and uncrowded.
In this comprehensive guide, we’ll take a closer look at the best things to do in New Brunswick, from historical and cultural attractions to outdoor adventures, food and drink, and festivals and events. Get ready to be convinced that New Brunswick is the next must-visit destination on your travel list.
Historical and Cultural Attractions
New Brunswick is steeped in a rich and fascinating history that is just waiting to be explored. From its early First Nations settlements to its European colonization and Acadian heritage, the province offers a wealth of cultural and historical attractions that will captivate any traveler.
One of the most iconic sites in New Brunswick is the St. John’s Reversing Falls, a natural phenomenon where the powerful tides of the Bay of Fundy collide with the Saint John River. This attraction offers a breathtaking view of the falls and is an excellent spot for photography.

For those interested in delving deeper into the history of the province, the New Brunswick Museum is a must-visit destination. The museum’s extensive collection covers everything from the province’s geology and natural history to its rich cultural heritage, including the story of the Acadian people and their expulsion in the 18th century.

Another historical gem in New Brunswick is the Kings Landing Historical Settlement, a living history museum that recreates life in the 19th century. Visitors can experience what it was like to live and work in a rural community during this time period, complete with costumed interpreters and traditional crafts and trades.

Overall, New Brunswick’s historical and cultural attractions offer a glimpse into the province’s past and the people who have shaped its unique identity. Don’t miss the chance to explore these fascinating destinations and gain a deeper appreciation for New Brunswick’s rich history.
Outdoor Adventures
If you’re an outdoor enthusiast, then New Brunswick is the perfect destination for you. With its stunning natural beauty, diverse landscape, and abundance of outdoor activities, there’s never a shortage of adventures to be had in this province.
Fundy National Park is a must-visit destination for hikers and nature lovers alike. The park offers over 100 km of trails, ranging from easy strolls to challenging hikes, all with breathtaking views of the Bay of Fundy and its famous tides. Whether you’re looking to spot wildlife, explore waterfalls, or simply take in the scenery, Fundy National Park has something for everyone.

If you’re looking for a more water-based adventure, then kayaking in the Bay of Fundy is a must-do activity. Paddle through the stunning coastline, explore hidden coves and beaches, and keep an eye out for the abundant marine life that calls this area home.

And of course, no visit to New Brunswick is complete without a whale watching excursion in the Bay of Fundy. This area is home to some of the world’s largest marine mammals, including humpback, minke, and fin whales. With experienced guides and state-of-the-art boats, you’re sure to have an unforgettable experience.
Overall, New Brunswick’s outdoor adventures are not to be missed. With its stunning natural beauty, diverse landscapes, and abundance of activities, there’s something for everyone to enjoy. Don’t miss the chance to explore this outdoor paradise and make unforgettable memories.
Food and Drink
New Brunswick is a foodie’s paradise, with a rich culinary scene that celebrates the province’s coastal location and diverse cultural influences. From fresh seafood and craft beers to farmer’s markets and homemade goodies, there’s no shortage of delicious food and drink to sample in New Brunswick.
Seafood is a staple of New Brunswick’s cuisine, and you won’t find it fresher anywhere else. Lobster, scallops, and shrimp are just a few of the delicacies that are available year-round, and they are often served up in creative and delicious ways. Whether you prefer your seafood steamed, grilled, or fried, you’re sure to find a dish that will tantalize your taste buds.
Craft beer is also a big deal in New Brunswick, with several local breweries producing some of the best beers in the country. From hoppy IPAs to rich stouts, there’s a beer for every palate, and many breweries offer tours and tastings so you can sample their offerings.
For a taste of local produce and homemade goodies, don’t miss the farmer’s markets that can be found throughout the province. Here you’ll find everything from fresh fruits and vegetables to artisanal breads and cheeses, all made by local producers who take pride in their craft.
Overall, New Brunswick’s food and drink scene is not to be missed. With its emphasis on fresh seafood, craft beer, and locally sourced ingredients, this province is a foodie’s dream come true. Don’t miss the chance to sample the unique and delicious flavors of New Brunswick’s cuisine.
Festivals and Events
New Brunswick is a vibrant province that celebrates its cultural diversity through a variety of festivals and events throughout the year. Whether you’re interested in music, food, arts, or outdoor activities, there’s always something happening in this province that will pique your interest.
One of the most popular festivals in New Brunswick is the Harvest Jazz and Blues Festival, which takes place annually in Fredericton. This five-day event brings together some of the world’s best jazz and blues musicians, along with local food and drink vendors, for a celebration of music and culture.

For those interested in outdoor activities, the Miramichi Striper Cup is a must-attend event. This fishing tournament, held annually in Miramichi, attracts anglers from all over the world who come to compete for the chance to catch the biggest striped bass.

If you’re a foodie, then the Fredericton Craft Beer Festival is a must-visit event. Held annually in Fredericton, this festival celebrates the province’s craft beer scene with tastings, workshops, and a variety of food vendors.
And of course, no visit to New Brunswick would be complete without attending the Acadian World Congress, which takes place every five years in different Acadian communities throughout the province. This event celebrates the Acadian culture and heritage, with music, dance, and food, and attracts visitors from all over the world.
Overall, New Brunswick’s festivals and events offer something for everyone, and are a great way to experience the province’s rich cultural diversity. Whether you’re interested in music, food, outdoor activities, or cultural heritage, there’s always something happening in this vibrant province that will capture your imagination.
Conclusion
New Brunswick is a province that truly has it all. With its rich history and culture, stunning natural beauty, delicious cuisine, and vibrant festivals and events, there’s something for everyone to enjoy. Whether you’re looking for outdoor adventures, cultural experiences, or simply a chance to relax and unwind, New Brunswick is the perfect destination.
So why wait? Start planning your trip to New Brunswick today and discover all that this amazing province has to offer. From hiking in Fundy National Park to sampling fresh seafood and craft beer, to attending world-renowned festivals and events, there’s never been a better time to visit New Brunswick. Book your trip now and get ready for an unforgettable adventure!